Committee Creative humanizes brick and mortar.

Every apartment, building and project has a personality and we take the time  to identify with each. We have found that the key to any  property’s success stems from its ability to tell a story and create a sense of community. Through deliberate brand strategy, we continue to creatively foster a campaign that translates into a cohesive branded experience.

From the creation of marketing and sales tools to the development of lead-generating print and digital media, we will work with your team on every aspect of brand awareness and marketing strategy. This collaboration starts with the logo and dynamically evolves throughout the leasing and sales process.

The Committee

Remy Zaccaria
Senior Project Manager

Remy started her career in the advertising technology industry and also worked for a top-producing real estate broker team in Manhattan. Managing timelines, budgets and schedules, Remy keeps the team on track. A true marketing enthusiast, Remy enjoys learning more about the beauty, health and wellness space. When not working, you can find her on the beach, watching Penn State Football, or enjoying cooking meals with family and friends.

Kellie Liu
Design Director

Originally from Los Angeles, Kellie Liu is a graphic designer based in NYC and the Design Director at Committee Creative. She brings experience in branding, print and digital to the team and loves to bring their ideas to life through design. Kellie previously studied Communications and Art at Boston College and Graphic Design at Parsons School of Design.

Rob Stofer
Founder

With his innate creativity and problem-solving MO, Rob heads up Committee Creative, Bold New York's marketing division. As such, Rob governs a spectrum of responsibilities from branding to budgeting, communications to creative strategy, and digital marketing to web design and development, all while leading the company's progressive culture.

Expertise

Brand Identity

• Research And Discovery
• Naming
• Tagline
• Logo, Palette, Pattern & Fonts
• Copywriting
• Verbal & Visual Guidelines
• Experience Design
• Icons
• Style Guide

Marketing

• Strategy
• Timeline
• Creative Partnerships
• B2B Outreach
• B2C Outreach
• CRM Automation & Management
• Social Media Platform Setup
• Reporting

Web Design & Development

• Research & Discovery
• Content Management
• CRM Integration
• SEO/SEM Optimization
• Responsive Design
• Google/Bing/Yahoo Registration
• Ongoing Maintenance & Optimization
• ADA Compliance

Media & Photography

• Professional Interior & Exterior Photography
• Professional Lifestyle Photography
• Shot List Recommendation
• Video Production
• Rendering Guidance

Sales & Leasing Automation

• Digital Deal Creation
• Lease Prep & Generation
• Branded Welcome Materials
• Gifting

CRM Automation

• Vendor Research & Coordination
• Project Setup
• Inventory Planning & Import
• Website & Mailing List Integration
• User Guide

Sales & Leasing Gallery

• Concept Design & Layout
• Advise On Programming
• Merchandising
• Technology Consulting

Advertising

• Strategy
• Timeline
• Digital & Print Ad Channel Recommendation
• Social Media Strategy
• Content Strategy & Creation
• Adwords Campaign Setup
• Maintenance & Reporting

Broker & Client Events

• Creative Strategy
• Coordination
• Entertainment
• Planning
• Programming

Select Clients

  • JDS
    Dermot
    Sterling Equities
  • Moinian
    Macklowe
    Astral Weeks
  • Related
    L+M Development
    Clarion
  • Patrinely
    Largo
    Metroloft
  • Greystar
    Benchmark
    Dalan
  • Jay Paul Company
    Slate Property Group
    Morgenstern

Ready to sit with the committee?

Let's chat.

get in touch